Valcare’s Proteas of the Valley campaign ends on a high (tea) noteAugust 29, 2018
The ladies of the moment: Proteas of the Valley 2018
From left to right, bottom to top: Simone Pheko, Carol Lakay, Linda Neethling, Lea Coetzee, Marizaan Bredenkamp, Cathy Sias.
Mariëtte Jacobs, Moira Adriaanse, Christinne Sonne, Jacqueline Abrahams, Nolubabalo Magocoba, Carin Venter, Annina Marais.
Wendy Claasen, Shevon Brymer, Simone Killian, Songelwa Sicuku-Mkita, Aletia Grundling, Jennifer Arendse. Nandi Myburgh, Karin Keys, Alvira Kleinhans, Nomhle Lucy Mbenenge, Elzabé Broekmann, Leigh Reabow, Erica Seas, Esmarelda Patton.
Not pictured: Lenie Borrings, Henrietta Scholtz, Mia du Preez and Siena Charles.
Honouring Women’s Month
Every year in August, women’s month is celebrated in different ways all around South Africa. This year, Valcare ran their second campaign aimed at uplifting women in the Cape Winelands. The Proteas of the Valley initiative identifies and honours 31 fierce females that are flourishing where they are planted. Women who are making a real difference in our community.
Inspirational women from Paarl to Stellenbosch and Wellington to Franschhoek were nominated by the public and selected by a committee to be this year’s Proteas of the Valley.
High Tea Celebrations
On Tuesday 28 August 2018 Valcare hosted a stylish high tea event at Kronenburg Estate to honour and motivate the ladies to continue with their great work.
Previous Miss South Africa, Miss World and local Paarl resident, Rolene Strauss, was the guest speaker encouraging the ladies to always be the best versions of themselves. “The only way to find true fulfilment in life is to find and follow your purpose, to give more than you take.” – Rolene Strauss.
The MC, Simone de Wet, MD of Val de Vie events, shared each Protea’s incredible life story, moving the audience to tears. Every nominated lady also received a gift hamper and a lucky draw added a fun surprise element to the afternoon.
Telling Women’s Stories
Another way the Proteas were celebrated during the month was with a Facebook and Instagram campaign on Valcare’s platforms and in the local Paarl Post newspaper. Each day during August a new Protea’s photo and story were published generating incredible interest from the community with more than 60 000 people reached and 22 000 people engaging in the posts. (If you missed the stories, click here).
“Women are strong pillars in our community and they need to be recognised for the tireless work they do. A heartfelt thanks to each Protea of the Valley and every other woman, not only for what they do, but more importantly, for who they are,” says Ivan Swartz, CEO of Valcare
Protea of the Valley 2018 Sponsors
Kronenburg Estate, Val de Vie Foundation, Mergon Foundation, Sonya Olivier Photography, Paarl Post, Biutiful Aesthetics Centre, Zomerlust, Bon Louis, So Creative, Nuwerus, Kikka, Noop, Mooikelder Day Spa, Scissors, Ozone Paarl and Beauty, Knus Karoo Kombuis, Bean in Love, D’Olyfboom Guest Suites, Landskroon Self-Catering, Monte Vidéo, Oude Wellington Restaurant, The Perfect Place, Harvest Co, Melkbos Glas, Esme Skolnic, Mia du Plessis, The Fitness Society, Uproot Deli and Rind Routing.